ANCIENT WISDOM. MODERN SCIENCE.
STRONGER, LONGER, SOFTER HAIR

Chébé du Tchad™ Miracle Length Retention, Anti-Breakage Treatment

Chébé du Tchad™ Miracle Length Retention, Anti-Breakage Treatment

Help minimize breakage with an extra dose of weightless moisture.
Regular price €29,90 EUR
Regular price Sale price €29,90 EUR
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FREE 90 DAY RETURNS.No-hassle money back guarantee. Easy returns, refunds and replacement. We are not satisfied until you are. You won’t find that guarantee anywhere else. What have you got to lose?

BOND BUILDING

INCREASES SHINE

GOOD FOR: FRIZZ

WITHOUT SILICONES

GOOD FOR: DAMAGE

WOODY & EARTHY SCENT

Multi award-winning, cult favorite, anti-breakage leave-in treatment. Strengthens, lengthens, and repairs all hair types and textures, thanks to its light, non-greasy formula. This is SALWA PETERSEN®’s original treatment that pioneered the use of Chébé in modern haircare, starting a worldwide craze around the millennia old Chadian Chébé hair ritual. 

 

The key ingredient is SALWA PETERSEN® proprietary 100% natural ChébéBond™ Complex formulated with an exclusive variety of organic Chébé seeds, grown on our regenerative farm in Chad. These heirloom Chébé seeds are 100x more potent than more common varieties of Chébé. Our complex is made in our state-of-art Paris lab and clinically proven to promote stronger, longer, softer hair. There’s no comparison. Demand the best.

 

WHO IS IT FOR?

 

Hair Texture: 

Curly: 3A, 3B, 3C.

- Coily, Kinky and Tight Textures: 4A, 4B, 4C.

- Wavy: 2A, 2B, 2C.  

 

Hair Type: Fine, Medium and Thick. 

 

Hair Porosity: Low, Medium and High.

 

Hair Concerns:  

Frizz.

- Dryness.

- Damage, Split Ends and Breakage. 

 

Hair Porosity: Low, Medium, High.

 

 KEY BENEFITS

•Restores strength, softness,smoothness,and bounce.

•Easy leave-in formula delivers immediate and long-lasting results.  

 

 WHY IT WORKS?

SALWA PETERSEN®CHÉBÉBOND™ COMPLEX–Strengthens, lengthens and softens hair.•SMART RESTORATIVE TECHNOLOGY™– Identifies weak or damaged hair cuticles and delivers our proprietary SALWA PETERSEN® CHÉBÉBOND™ Complex to repair from the inside, out.  •CERAMIDES–Helps hair to endure wear and tear, over time.•CETEARYL ALCOHOL– Non-drying fatty alcohol that moisturizes and provides improved slippage.•GLYCERIN–Acts as a humectant, pulling moisture from the environment and into the hair.

 

Clinical Results:

In a 21-day study *:

94% demonstrated more hydrated hair, less dry hair.

91% demonstrated softer-feeling and healthier-looking hair.

91% were overall satisfied with their results.

88% demonstrated that their hair is more resistant to breakage.

88% demonstrated damaged hair is repaired.

88% demonstrated stronger hair from root to tip. 

* Based on consumer-perception study of 54 participants using SALWA PETERSEN® Chébé du Tchad Hair Cream for 21 days.

 

What Else You Need to Know about SALWA PETERSEN®’s Chébé: Chadian women are known for their long, strong, luxurious hair, a rare phenomenon for tightly textured hair. Their ancient ritual centers on the Chébé ingredient. This nutrient-rich seed is naturally packed with antioxidants, vitamins and oleic acids– essentials for beautiful hair. In techniques passed down from mother to daughter through generations, Chébé is harvested, sundried, roasted, powdered and mixed with other ingredients to strengthen and lengthen the hair. 

Our founder, Chadian native Salwa Petersen, was gifted an heirloom variety of Chébé by her great grandmother. These ancestral seeds are 100x more powerful than any of the other commonly found Chébé in Chad. In 2017, Salwa established her organic farm and open-sky laboratory in Chad to nurture that wonderful heritage. Skilled farmers paid 5 times the minimum Chadian wage (equivalent to European salaries) hand-pollinate, grow and harvest the seeds using regenerative, traditional farming methods that respect the natural cycle of nutrients in the soil, producing our exclusive Chébé.

We carefully oversee every step of the Chébé process in-house, ensuring that the hair-fortifying nutrients of the seed are preserved. Our single-source heirloom Chébé extract is used to create our proprietary ChébéBond Complex™. It is crafted as the primary active ingredient in the SALWA PETERSEN® salon-quality haircare line to benefit every wave, curl, coil and kink. 

For every product sold, we give back 1% to African Parks Network to support people, planet, and culture since day 1. 

 

INGREDIENTS 

 

98.7% ingredients from natural origin. The remaining 1.3% are necessary for the stability and olfactory qualities of the formula. 


FULL LIST OF INGREDIENTS:  Aqua, Helianthus annuus seed oil, Cetearyl alcohol, Glycerin, Distearoylethyl dimonium chloride, Cyamopsis tetragonoloba gum, Croton Gratissimus (Chébé) Seed Extract, Ceramide NP, Guar hydroxypropyltrimonium chloride, Sodium benzoate, Citric acid, Tocopherol, Parfum

 

We regularly update the lists of ingredients used in the composition of our products. Before using, read the ingredient list on the packaging label to ensure that it is suitable for your personal use.

 

Fragrance description: The light woody and earthy scent features notes of cinnamon, rose and sandalwood. 

 

Cleaner than Clean Beauty: Free of Sodium Lauryl Sulfate and Sodium Laureth (SLS & SLES), silicones, parabens, mineral oil, phenoxyethanol, chlorphenesin, phthalates, coal tar, formaldehyde liberators, PEG compounds, propylene glycol, triclosan/triclocarban, plastic microbeads, talc, nanomaterials, and thousands of other ingredients that are likely to pose a risk to human health or to the environment.

 

It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging. Finally, it is not tested on animals and complies with European Union product safety requirements– considered to be the strictest in the world.

 

 HOW TO USE

 

After cleansing and conditioning* with SALWA PETERSEN® Chébé Hydrating Shampooand Chébé + HA Nourishing Conditioner (sold separately), take 1-2 pea-size drops in your hand, depending on our hair length and density, and distribute evenly from root to tip using your fingers. Do not rinse. Dry and style as usual.

*Finer hair types may choose to bypass the conditioning step.

 

FAQs

 

Safe for:

Color-treated, keratin-treated, chemically treated, and relaxed hair. Hypoallergenic. 

 

Free of:

Sulfates, silicones, phthalates, parabens, mineral oils, gluten, and thousands of other ingredients that are likely to pose a risk to human health or to the environment. 

 

Is it vegan, cruelty-free and non-tested on animals?

Yes, yes and yes! 

 

Why fragrance?

We believe a sensory experience is key to enjoying and using hair care. We use the absolute minimum amount of fragrance to create a pleasant usage experience and to help mask active ingredients that may not smell great on their own. We never use more than 0.3% of synthetic fragrance in our haircare formulas and focus on naturally derived fragrances whenever possible.

I am sensitive to fragrance. Is the scent of the product strong?

The scent of the product is quite light and smoky. If you prefer a leave-in product with a lighter scent, try our Chébé Buttercream which is a styling cream.

Suitable for children?

Yes, from 3 years old. 

 

Suitable for pregnant and nursing women?

Yes, and yes! We recommend seeking your doctor’s advice in case of doubt.

 

I am going through menopause. Can I use this product?

Yes! 

 

Suitable for grey hair?

Yes! 

 

Should the Chébé du Tchad Hair Cream be used on wet or dry hair?

We recommend using the Chébé du Tchad Hair Cream Treatment on freshly washed, damp hair. Take a pea size amount and run it through from root to tip, then dry and/or style as usual.

 

Did you not find an answer to your question? Please ask below.

 

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SALON RESULTS AT HOME

Our #chebecircle loves using @salwapetersen products! See them in action.

@aurelieriouxofficial
43.1k followers

“I tried the well-known SALWA PETERSEN® products. My hair smells sooooo good and is well hydrated. The products are lighweight. And there, I slept on it, I didn’t put anything. It’s perfect, I say YES!”

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@wiiliam_.e
194k followers

“You often ask me what I use on my hair. I'm currently using the SALWA PETERSEN® brand, I don't know if you know them. And seriously, it's so good, so so good! I don't get paid to say that. Honestly… It's THAT good!”

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@tracy.bosc

“This year’s love at first sight. I am so impressed.”

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@nosyly

“ I am obsessed -big love! The clean ingredients, the packaging… In short, I love EVERYTHING!”

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@bilyisrose

“I just tried the conditioner…. A gem ✨.”

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“Today, Chébé is still very much a tradition local to Chad. But word of it as a potent conditioning treatment for natural hair is starting to spread thanks in no small part to [Salwa] Petersen.”

“We never lost the art of growing long tightly textured hair” says Salwa Petersen, who has brought Chébé to a broader audience with her eponymous line.”

“Chébé seeds are [Salwa] Petersen’s secret ingredient to her entire haircare line and they have been used in Chad for many generations to produce silky, healthy curls.”

"If you want long hair, start using Chébé, an ancient ingredient used by women in Chad for centuries, and their secret weapon to growing long hair."

“Salwa Petersen’s line is designed to help hair grow long, by infusing strands with a proprietary blend of botanical ingredients.”

“If you ask me, SALWA PETERSEN® is the next big thing in haircare.”

Salwa Petersen in NYC, and Salwa Petersen in Chad during the traditional Chébé ritual.

Hi, I’m Salwa Petersen and I’m from Chad.

Growing up, my mother, grandmother and great-grandmother taught me an ancestral ritual passed down through millennia, to achieve strong, long, soft, and luxurious hair– a rare phenomenon for tightly textured hair. We use the seeds from the Chébé plant, which grow only in the highlands of Chad. This nutrient-rich seed is packed with antioxidants, vitamins and oleic acids– essentials for beautiful hair.

In techniques passed down from mother to daughter through generations, Chébé is harvested and sundried, then roasted, powdered and mixed with other ingredients to strengthen and lengthen the hair. The Chébé powder ritual takes all day and is not always practical for the busy modern life.

After graduating from Harvard and spending years in product development for the biggest names in beauty, bringing many bestselling products to market, I saw nothing like Chébé. I took up an unprecedented challenge– enhancing our ancestral ritual with the best of modern hair science.

After four years of research and development with my team of chemists and hairstylists we created the first 100% natural proprietary extract of heirloom organic Chébé seed, clinically proven to promote longer, stronger and softer hair. We released the first collection of 8 accessibly-priced salon-quality hair products infused with this proprietary extract to take you through wash day, styling and treatment– combining the best of ancient wisdom with modern science and salon expertise.

The result? Your longest, strongest and softest hair, yet!

8000 YEARS OF RITUAL, COMMUNITY AND BEAUTIFUL HAIR

The ancestral ritual of Chébé has been growing hair for millenia in Chad, located in Central Africa. The prehistoric paintings showen here are a special reminder that every curl, coil, kink and wave is part of an empowering legacy.

8000 YEARS OF RITUAL, COMMUNITY AND BEAUTIFUL HAIR

Cave paintings dating back 8,000 years showing the ritualistic origins of Chébé. They inspire the design of our packaging. My company SALWA PETERSEN® supports their conservation by donating 1% of our sales to African Parks Network since day one.

19th century photo showing Chadian women with Chébé powder in their hair.

A NATURAL INGREDIENT THAT MAKES HAIR LONGER, STRONGER, & SOFTER

Women applying Chébé Powder to their hair in modern-day Chad, photographed by Ruth Ossai and commissioned by American Vogue for “The Thousand-Year-Old Hair Ritual That’s Alive and Well in Chad” piece by Lauren Valenti. Ruth and I traveled to my childhood stomping grounds in February 2022 for this story that premiered worldwide on March 8th, 2022 in honor of International Women Day.

A NATURAL INGREDIENT THAT MAKES HAIR LONGER, STRONGER, & SOFTER

Photography by Ruth Ossai, commissioned by American Vogue. Ruth and I traveled to Chad to document “The Thousand-Year-Old Hair Ritual That’s Alive and Well in Chad”. Words by Lauren Valenti.

It was the first time that an international media (and American Vogue!) has taken a field trip to rural Chad to report first-hand on the ancestral ritual of Chébé I grew up practicing with my family and culture. A true pinch-me moment.

DISCOVERING MY GREAT GRANDMOTHER’S HEIRLOOM CHÉBÉ POTENCY

100x the potency of modern and more common chébé strands.

DISCOVERING MY GREAT GRANDMOTHER’S HEIRLOOM CHÉBÉ POTENCY

My single-source heirloom Chébé used to create our proprietary ChébéBond™ Complex.

Close-up of my ChébéBond™ Complex under a microscope.

TURNING MY FAMILY LAND INTO A REGENERATIVE ORGANIC CHÉBÉ FARM

Today, my family land in Chad has been transformed into an organic regenerative farm, nurturing my great grandmother’s heirloom seeds. We carefully oversee every step of the Chébé process in-house, ensuring that the hair-fortifying nutrients of the seed are preserved. We’re proud to support our local workers and community by paying 5x the local wages (equivalent to European salaries).

TURNING MY FAMILY LAND INTO A REGENERATIVE ORGANIC CHÉBÉ FARM

My exclusive variety of heirloom Chébé seeds during harvest in my organic regenerative farm in Chad.

Walking the land that my family has called home for centuries. Nurturing my beloved late great grandmother’s heirloom seeds and seeing them bloom this way is quite emotional. I’m endlessly inspired by the women who have been stewards of the land, cultivating Chébé plants and nurturing our traditions so that our stories– and our hair– can continue growing to great lengths.

DEVELOPING THE 100% NATURAL CHÉBÉBOND™ COMPLEX IN MY PARIS LAB

Clinically proven to promote softer, stronger, longer hair. Pioneering the use of Chébé in modern haircare, my complex is made in my high tech Paris lab and clinically proven to promote stronger, longer, softer hair. It is used as the primary active ingredient to formulate my salon-quality haircare line to help curls, coils, waves & kinks, protective styles and everything in between grow to greater lengths.

DEVELOPING THE 100% NATURAL CHÉBÉBOND™ COMPLEX IN MY PARIS LAB

In my Paris lab where the magic formula is made.

Celebrity hairstylist Isaac Davidson using SALWA PETERSEN® products at Mischa G’s New York salon– Tree House Social Club, styling Jamie Wilson’s hair– beauty editor of Harper’s Bazaar.

MAKING THE TRANSFORMATIVE POWER OF CHÉBÉ ACCESSIBLE TO EVERYONE WITH CURLS, COILS, KINKS AND WAVES

In October 2020, I launched Chébé du Tchad Hair Cream, the world’s first mass-marketed product made with Chébé. Delivering results for all hair types and textures, it created an ongoing craze around the Chadian Chébé hair ritual, playing a major role in the revelation of the ancestral ritual of Chébé to the outside world. It has since been joined by 7 other products, quickly becoming favorites among the textured hair community from Paris to New York. Join the #chebecircle today!

MAKING THE TRANSFORMATIVE POWER OF CHÉBÉ ACCESSIBLE TO EVERYONE WITH CURLS, COILS, KINKS AND WAVES

Influencers Romain Berg and Kalie Islander at my first Paris pop up shop.

Model Adora Mehala in my Brooklyn, NY pop up shop.

RAVE REVIEWS FROM THE PROS

Celebrity hairstylists and beauty editors can't get enough of our Chébé products!

“Brings shine, structure and nourishment to all hair types. A must for curly, coily, kinky and wavy hair. I LOVE IT!”

David Mallet

Celebrity hairstylist in Paris and New York

“Super soft, strong-feeling hair that promises to reduce breakage.”

Allure

“Thickens hair and leaves it dry-matte looking. It is based on the ancestral African ritual of Chébé. The formulation is vegan, and they donate 1% of proceeds to support conservation projects in Chad with African Parks Network. I love it.”

Peter Butler

Celebrity hairstylist in New York and Los Angeles

“Pillowy soft, super hydrated, and bouncy curls.”

Byrdie

“My strands were significantly silkier and shinier, without any extra weight.”

Marie Claire

“Works well for all hair textures and types, including fine and thick, low and high porosity, dry or damaged, natural, in-transition, relaxed, colored, chemically processed or locked hair."

TODAY

“Boosts hair growth, smooths, and protects your strands. We are obsessed.”

WWD

“The women of Chad of have been rubbing the pulverized seeds of croton gratissimus or Chébé tree into their enviably long hair to keep it strong and healthy. Now, Chadian native Salwa Petersen thinks it’s time we all had access to this miracle.”

Oprah Daily

OUR PROMISES

SALON-QUALITY RESULTS, VEGAN INGREDIENTS, CRUELTY-FREE TESTING, ECO-FRIENDLY PRODUCTION, AND A TRADITION OF GIVING BACK

Clinically Proven Results
Professional Hairstylist Tested and Approved
Protecting National Parks
Vegan and Cruelty-Free
Eco-friendly and Sustainable
Made in France

REAL PEOPLE, REAL RESULTS - BEFORE/AFTER

THEY GOT LONGER, STRONGER, SOFTER HAIR.

NOW, IMAGINE YOUR HAIR’S TRANSFORMATION.

WHAT PEOPLE ARE SAYING

“4 days have been enough for my hair to experience very great changes. It’s now much more maneuverable, strong and healthy.”

Erica

“A huge difference in the overall health, strength and beauty of my strands! My hair became so soft, I can’t stop touching it all day long."

Maria

“This is like taking your hair to a luxury spa.”

Peter

“Stronger Healthy Strands. I was not disappointed! After a few uses my weak hair strands became stronger and feel and look so healthy.“

Gloria

“It works! Longer and stronger hair than I have ever had. I have to admit I was a bit skeptical. My hair has never grown past a certain length, and I did not think a product would change that. I've now been using Chébé hair cream for about a year and I can honestly say that my hair is longer and stronger than it has ever been. It grew about 3 inches in one year which, for me, is just really unheard of.”

Arlene

“My new haircare ritual. As a guy, I never really paid too much attention to my hair. But after a recommendation from a friend I thought I'd give Salwa Petersen hair cream a go. I love it! My hair was feeling softer and nicer after just a few days. It's now my new everyday ritual, and it even inspired me to grow my hair out longer. Definitely recommend it. Treat yourself.”

Adrian

Customer Reviews

Based on 140 reviews
72%
(101)
8%
(11)
7%
(10)
5%
(7)
8%
(11)
A
ANNE LANG
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Excellent produit

Très bon produit de coiffage , apporte douceur et tenue aux cheveux .

K
Kenza AGOUINTI
NPS score:
0 (Not at all likely)
10 (Extremely likely)

Meilleure crème capillaire, je recommande

O
Olivia
Likes: La texture et l'odeur
Improvements: ras
NPS score:
0 (Not at all likely)
10 (Extremely likely)
parfait

très satisfaite du Chebe mes cheveux se placent bien, je pose une demi noisette dans les mains puis j'applique sur les pointes de mes cheveux et c'est parfait.

A
Arwen
Likes: Efficiency
Improvements: It was even more efficient before
NPS score:
0 (Not at all likely)
10 (Extremely likely)
A good product

Would you consider selling a more concentrate version of this cream, similar to the old version?

J
J.
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Spectacular

J’ai tellement aimé mon expérience, déjà le service client est super ils ont été réactifs. Ensuite le produit en lui même est efficace et facile à moduler pour moi qui possède des cheveux type 1A. Et enfin un petit mot de compliment à la créatrice de la marque que je trouve magnifique et douce comme j’en vois rarement aujourd’hui. Bref 10/10 ❤️👏