“Today, Chébé is still very much a tradition local to Chad. But word of it as a potent conditioning treatment for natural hair is starting to spread thanks in no small part to [Salwa] Petersen.”

“We never lost the art of growing long tightly textured hair” says Salwa Petersen, who has brought Chébé to a broader audience with her eponymous line.”

“Chébé seeds are [Salwa] Petersen’s secret ingredient to her entire haircare line and they have been used in Chad for many generations to produce silky, healthy curls.”

"If you want long hair, start using Chébé, an ancient ingredient used by women in Chad for centuries, and their secret weapon to growing long hair."

“Salwa Petersen’s line is designed to help hair grow long, by infusing strands with a proprietary blend of botanical ingredients.”

“If you ask me, SALWA PETERSEN® is the next big thing in haircare.”

Salwa Petersen in NYC, and Salwa Petersen in Chad during the traditional Chébé ritual.

Hi, I’m Salwa Petersen and I’m from Chad.

Growing up, my mother, grandmother and great-grandmother taught me an ancestral ritual passed down through millennia, to achieve strong, long, soft, and luxurious hair– a rare phenomenon for tightly textured hair. We use the seeds from the Chébé plant, which grow only in the highlands of Chad. This nutrient-rich seed is packed with antioxidants, vitamins and oleic acids– essentials for beautiful hair.

In techniques passed down from mother to daughter through generations, Chébé is harvested and sundried, then roasted, powdered and mixed with other ingredients to strengthen and lengthen the hair. The Chébé powder ritual takes all day and is not always practical for the busy modern life.

After graduating from Harvard and spending years in product development for the biggest names in beauty, bringing many bestselling products to market, I saw nothing like Chébé. I took up an unprecedented challenge– enhancing our ancestral ritual with the best of modern hair science.

After four years of research and development with my team of chemists and hairstylists we created the first 100% natural proprietary extract of heirloom organic Chébé seed, clinically proven to promote longer, stronger and softer hair. We released the first collection of 8 accessibly-priced salon-quality hair products infused with this proprietary extract to take you through wash day, styling and treatment– combining the best of ancient wisdom with modern science and salon expertise.

The result? Your longest, strongest and softest hair, yet!

REAL PEOPLE, REAL RESULTS - BEFORE/AFTER

THEY GOT LONGER, STRONGER, SOFTER HAIR.
NOW, IMAGINE YOUR HAIR’S TRANSFORMATION.

DISCOVER THE TOP-RATED CHÉBÉ COLLECTION

Everything your hair needs to be stronger, longer and softer. These results-focused restorative formulas are made for curly, coily, kinky and wavy hair (and everything in-between). Take your pick today to help your hair reach greater lengths.

Chébé Hydrating Shampoo-SOLD OUT

CHÉBÉ + ARGAN OIL

Revive dry, damaged hair with this moisturizing shampoo.

Regular price €18,00 EUR
Regular price Sale price €18,00 EUR
Sale Sold out
quick view

Chébé + HA Nourishing Conditioner

CHÉBÉ + HYALURONIC ACID

This fast-working, rinse-off formula gives you stronger, hydrated, and healthier-looking hair.

Regular price €18,00 EUR
Regular price Sale price €18,00 EUR
Sale Sold out
quick view

Chébiotic™ Hair Mask, Repairing Deep Conditioner

CHEBE + POSTBIOTICS

Concentrated, deep conditioning formula that strengthens & restores damaged hair in just 5 minutes.

Regular price €22,00 EUR
Regular price Sale price €22,00 EUR
Sale Sold out
quick view

Oil of Chébé™, Fortifying Hair Oil

CHÉBÉ + SPIRULINA

Must-have, lightweight formula for a high shine glossing effect, and long-term hair strength.

Regular price €24,00 EUR
Regular price Sale price €24,00 EUR
Sale Sold out
quick view

Chébé du Tchad™ Hair Cream, Anti-Breakage Treatment

CHÉBÉ + CERAMIDES

Help minimize breakage with an extra dose of weightless moisture.

Regular price €29,90 EUR
Regular price Sale price €29,90 EUR
Sale Sold out
quick view

Chébé Hair Milk, One-Step Detangler

CHÉBÉ + OAT + GREEN TEA

Instantly seal in moisture & add shine with this milky mist made to target scalp & hair health– including when your hair is in a protective style.

Regular price €20,00 EUR
Regular price Sale price €20,00 EUR
Sale Sold out
quick view

Chébé Buttercream, Styling Cream

CHÉBÉ + CAFFIENE + FLAXSEED

Get effortlessly natural definition & soft hold with this thick, non-greasy butter-like cream.

Regular price €22,00 EUR
Regular price Sale price €22,00 EUR
Sale Sold out
quick view

Chébé Styling Gelée

CHÉBÉ + BRASSICA

Lock styles in place with this light hold gel cream.

Regular price €20,00 EUR
Regular price Sale price €20,00 EUR
Sale Sold out
quick view

Desert Glow - Universel Tinted Body Lotion ($24 USD Value)

SALWA PETERSEN Limited Edition Desert Glow is a lightweight body lotion with a universal teint that adapts to all skin tones from the lightest to the darkest. Use daily to hydrate the skin, while adding a sun kissed glow that whispers "I have just returned from a Safari weekend in Chad!"

Regular price €18,00 EUR
Regular price €24,00 EUR Sale price €18,00 EUR
Sale Sold out
quick view
X

Chébé Hydrating Shampoo-SOLD OUT

CHÉBÉ + ARGAN OIL

Revive dry, damaged hair with this moisturizing shampoo. See product details

X

Chébé + HA Nourishing Conditioner

CHÉBÉ + HYALURONIC ACID

This fast-working, rinse-off formula gives you stronger, hydrated, and healthier-looking hair. See product details

X

Chébiotic™ Hair Mask, Repairing Deep Conditioner

CHEBE + POSTBIOTICS

Concentrated, deep conditioning formula that strengthens & restores damaged hair in just 5 minutes. See product details

X

Oil of Chébé™, Fortifying Hair Oil

CHÉBÉ + SPIRULINA

Must-have, lightweight formula for a high shine glossing effect, and long-term hair strength. See product details

X

Chébé du Tchad™ Hair Cream, Anti-Breakage Treatment

CHÉBÉ + CERAMIDES

Help minimize breakage with an extra dose of weightless moisture. See product details

X

Chébé Hair Milk, One-Step Detangler

CHÉBÉ + OAT + GREEN TEA

Instantly seal in moisture & add shine with this milky mist made to target scalp & hair health– including when your hair is in a protective style. See product details

X

Chébé Buttercream, Styling Cream

CHÉBÉ + CAFFIENE + FLAXSEED

Get effortlessly natural definition & soft hold with this thick, non-greasy butter-like cream. See product details

X

Chébé Styling Gelée

CHÉBÉ + BRASSICA

Lock styles in place with this light hold gel cream. See product details

X

Desert Glow - Universel Tinted Body Lotion ($24 USD Value)

SALWA PETERSEN Limited Edition Desert Glow is a lightweight body lotion with a universal teint that adapts to all skin tones from the lightest to the darkest. Use daily to hydrate the skin, while adding a sun kissed glow that whispers "I have just returned from a Safari weekend in Chad!" See product details

RAVE REVIEWS FROM THE PROS

Celebrity hairstylists and beauty editors can't get enough of our Chébé products!

“Brings shine, structure and nourishment to all hair types. A must for curly, coily, kinky and wavy hair. I LOVE IT!”

David Mallet

Celebrity hairstylist in Paris and New York

“Super soft, strong-feeling hair that promises to reduce breakage.”

Allure

“Thickens hair and leaves it dry-matte looking. It is based on the ancestral African ritual of Chébé. The formulation is vegan, and they donate 1% of proceeds to support conservation projects in Chad with African Parks Network. I love it.”

Peter Butler

Celebrity hairstylist in New York and Los Angeles

“Pillowy soft, super hydrated, and bouncy curls.”

Byrdie

“My strands were significantly silkier and shinier, without any extra weight.”

Marie Claire

“Works well for all hair textures and types, including fine and thick, low and high porosity, dry or damaged, natural, in-transition, relaxed, colored, chemically processed or locked hair."

TODAY

“Boosts hair growth, smooths, and protects your strands. We are obsessed.”

WWD

“The women of Chad of have been rubbing the pulverized seeds of croton gratissimus or Chébé tree into their enviably long hair to keep it strong and healthy. Now, Chadian native Salwa Petersen thinks it’s time we all had access to this miracle.”

Oprah Daily

SINGLE ORIGIN HEIRLOOM CHÉBÉ™

100X MORE POWERFUL THAN ALL OTHER CHÉBÉ

In 2017, I went home to Chad and spent months sourcing and testing Chébé seeds– including ancestral seeds inherited from my great grandmother. After hundreds of tests, my lab came back with stunning results: her decades-old heirloom Chébé seeds had proven 100x more potent than any of the others tested. Today, these very seeds have grown into the foundation for the SALWA PETERSEN® brand.

My family land in Chad has since been transformed into an organic regenerative farm, nurturing my great grandmother’s ancient seeds. We carefully oversee every step of the Chébé process in-house, ensuring that the hair-fortifying nutrients of the seed continue to be preserved.

Our single-source heirloom Chébé extract is used to create our proprietary 100 % natural ChébéBond™ Complex. You’ll find it in every one of our clinically proven formulas to benefit every wave, curl, coil and kink.

SALWA PETERSEN® organic regenerative Chébé farm in Chad

We always listen to your needs and survey the market to decide where we should innovate next.

From there, we begin development with our dependable proprietary SALWA PETERSEN® 100% natural ChébéBond™ Complex, to scientifically formulate newness in our Paris, France lab. Throughout the process, we work closely with some of the most acclaimed hairstylists in the world to refine the formulas.

read more

We always listen to your needs and survey the market to decide where we should innovate next.

From there, we begin development with our dependable proprietary SALWA PETERSEN® 100% natural ChébéBond™ Complex, to scientifically formulate newness in our Paris, France lab. Throughout the process, we work closely with some of the most acclaimed hairstylists in the world to refine the formulas.

Finally, the products go through rigorous clinical and consumer trials on a variety of hair types and textures for each formula, to ensure they really work.

We test each individual product on every type* of textured hair** including locs, protective styles (twists, braids, extensions), straightened (chemically and mechanically) and even relaxer, color and keratin-treated hair, to ensure that our formulas deliver on:


*ALL HAIR TYPES: Fine, Medium and Thick. High, Medium and Low porosity.

***ALL HAIR TEXTURES:
Wavy Hair: 2a - 2b - 2c
Curly Hair: 3 A - 3b - 3c
Coily, Kinky and Tight Textures: 4 A - 4 B - 4 C

OUR PROMISES

SALON-QUALITY RESULTS, VEGAN INGREDIENTS, CRUELTY-FREE TESTING, ECO-FRIENDLY PRODUCTION, AND A TRADITION OF GIVING BACK

Clinically Proven Results >
X

We don’t trade results. Our science-backed products are dermatologically and clinically tested. The reported results on all textured hair types, straightened and protective styles speak for themselves: up to 94% stronger and longer, and 100% softer!

Giving Back to People, Planet and Culture >
X

Starting from day one, 1% of all proceeds support conservation projects in Chad with NGO African Parks Network. The skilled farmers we employ on our organic farm to hand-pollinate, grow and harvest our exclusive variety of heirloom Chébé found only in SALWA PETERSEN® formulas are paid 5 times the minimum Chadian wage– equivalent to European salaries. We use traditional and regenerative farming methods to produce only the highest-quality Chébé products.

Clean, Vegan and Cruelty-Free >
X

We do not use any product of animal origin including, but not limited to, animal collagen, gelatin, keratin, sheep lanolin, honey, beeswax, and carmine. We test only on human volunteers. We exclude ingredients from our formulas that are likely to pose a risk to human health or to the environment, including parabens, silicones, sulfates, mineral oil, drying alcohols, phenoxyethanol, PEGs and many more.

Eco-Conscious and Sustainable >
X

We’re eco-conscious and committed to sustainability. We design everything with a circular approach: post-consumer recycled (PCR) materials including ocean-bound plastic, 100% infinitely recyclable packaging, certified FSC paper from well-managed forests, upcycled, wild-harvested, organic and fair-trade ingredients, green electricity, water returned clean to nature and carbon neutral operations. SALWA PETERSEN® is an end-to-end sustainable company and brand.

Accessible Salon-Quality Textured Haircare >
X

We work with some of the most acclaimed hairstylists in the world to bring our products from concept to market. You can find SALWA PETERSEN® products in the shampoo bar and styling stations of salons from Paris to NYC & LA, as well as in celebrity stylist’s kits backstage on film shoots, at red carpets, during fashion week, in film festivals and more. Salwa Petersen believes that everyone deserves the best for their textured, curly, coily, kinky and wavy hair. This means products that include luxurious ingredients, clean formulas, clinically proven actives, and eco-friendly packaging, delivering salon-quality results without the luxe price tag.

Concentrated, Made in France Formulas>
X

When we create our proprietary 100% natural ChébéBond™ Complex, and our exclusive haircare formulas in our Paris labs, we take steps to ensure you’ll be able to understand every ingredient used in them. Our formulas are minimalist and contain only active ingredients, without unnecessary bulking agents or fillers. They address specific concerns, so we can provide effective solutions for everyone with curly, coily, kinky and wavy hair.

WHICH CHÉBÉ HAIRCARE RITUAL IS MADE FOR YOU?

Curlies, coilies, kinkies and wavies– try a bit of everything, build your best Chébé routine based on your hair texture and enjoy free shipping.

Curly Hair Chébé Ritual

Wash, treat and style your tresses with ease with our stand-out Chébé curly hair go-to’s.

Regular price €76,63 EUR
Regular price €79,00 EUR Sale price €76,63 EUR
Sale Sold out
quick view

Coily & Kinky Hair Chébé Ritual

Show your coils, kinks and tight textures some love with this specially-tailored, ultra-nourishing Chébé regimen for your type 4 hair.

Regular price €77,60 EUR
Regular price €80,00 EUR Sale price €77,60 EUR
Sale Sold out
quick view

Wavy Hair Chébé Ritual

Address frizz and enhance texture, while cleansing, hydrating, defining & nurturing using these wave-friendly Chébé picks.

Regular price €73,72 EUR
Regular price €76,00 EUR Sale price €73,72 EUR
Sale Sold out
quick view
X

Curly Hair Chébé Ritual

Chébé + Argan Oil + Postbiotics + Green Tea

Wash, treat and style your tresses with ease with our stand-out Chébé curly hair go-to’s. See product details

X

Coily & Kinky Hair Chébé Ritual

Chébé + Argan Oil + Shea Butter + Flaxseed

Show your coils, kinks and tight textures some love with this specially-tailored, ultra-nourishing Chébé regimen for your type 4 hair. See product details

X

Wavy Hair Chébé Ritual

Chébé + Argan Oil + Hyaluronic Acid + Oat

Address frizz and enhance texture, while cleansing, hydrating, defining & nurturing using these wave-friendly Chébé picks. See product details

WHAT PEOPLE ARE SAYING

“4 days have been enough for my hair to experience very great changes. It’s now much more maneuverable, strong and healthy.”

Erica

“A huge difference in the overall health, strength and beauty of my strands! My hair became so soft, I can’t stop touching it all day long."

Maria

“This is like taking your hair to a luxury spa.”

Peter

“Stronger Healthy Strands. I was not disappointed! After a few uses my weak hair strands became stronger and feel and look so healthy.“

Gloria

“It works! Longer and stronger hair than I have ever had. I have to admit I was a bit skeptical. My hair has never grown past a certain length, and I did not think a product would change that. I've now been using Chébé hair cream for about a year and I can honestly say that my hair is longer and stronger than it has ever been. It grew about 3 inches in one year which, for me, is just really unheard of.”

Arlene

“My new haircare ritual. As a guy, I never really paid too much attention to my hair. But after a recommendation from a friend I thought I'd give Salwa Petersen hair cream a go. I love it! My hair was feeling softer and nicer after just a few days. It's now my new everyday ritual, and it even inspired me to grow my hair out longer. Definitely recommend it. Treat yourself.”

Adrian

$6.95 USD flat rate shipping for all continental US orders below $75 USD. Delivery takes 3 to 5 business days. We guarantee you will love the products.

FREE US returns within 3 months. It’s free, so you pay nothing– no strings attached, no hidden charges, and absolutely no cost to you, whatsoever. No questions asked– what have you got to lose (other than a little time to find your ideal Chébé ritual on us)?

STRONG, LONG, SOFT HAIR OR A 90 DAY, 100% MONEY BACK GUARANTEE