Beauty editors, journalists, influencers, hairstylists and celebrities both in the United States and internationally love and trust us. Here are few of the magazines, blogs and podcasts our award-winning Chébé du Tchad Hair Cream has been featured in:
AWARD
WINNING, CLEAN, HIGH PERFORMANCE PRODUCTS
POWERED BY THE BEST OF NATURE, ANCIENT WISDOM AND
MODERN SCIENCE.
Find out what the buzz is about.
SALON RESULTS AT HOME
Our #chebecircle loves using @salwapetersen products! See them in action.
@aurelieriouxofficial 43.1k followers
“I tried the well-known SALWA PETERSEN® products. My hair smells sooooo good and is well hydrated. The products are lighweight. And there, I slept on it, I didn’t put anything. It’s perfect, I say YES!”
“You often ask me what I use on my hair. I'm currently using the SALWA PETERSEN® brand, I don't know if you know them. And seriously, it's so good, so so good! I don't get paid to say that. Honestly… It's THAT good!”
”An extract from a nutrient-rich seed from Chad –used for centuries for healthier-hair is the main reason why this cream can moisturize and strengthen hair”.
2021 BEST PRODUCT FOR WAVY HAIR
“ All you need to do is apply a pea-size dollop to dry or damp hair, and you’ll very literally feel the difference after just a few weeks. Think: softer, longer, stronger, healthier-feeling hair.”
2022 BEST STRENGTHENING CREAM
“ Coils, kinks, waves and everything in between— this curl necessity keeps your strands hydrated and defined.”
2022 BEST IN BLACK HAIR: CURL CONQUERORS
20+ AWARDS
FOLLOW US ON INSTAGRAM @SALWAPETERSEN
OUR PROMISES
SALON-QUALITY RESULTS, VEGAN INGREDIENTS, CRUELTY-FREE TESTING, ECO-FRIENDLY PRODUCTION, AND A TRADITION OF GIVING BACK
Clinically Proven Results >
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We don’t trade results. Our science-backed products are dermatologically and clinically tested. The reported results on all textured hair types, straightened and protective styles speak for themselves: up to 94% stronger and longer, and 100% softer!
Giving Back to People, Planet and Culture >
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Starting from day one, 1% of all proceeds support conservation projects in Chad with NGO African Parks Network. The skilled farmers we employ on our organic farm to hand-pollinate, grow and harvest our exclusive variety of heirloom Chébé found only in SALWA PETERSEN® formulas are paid 5 times the minimum Chadian wage– equivalent to European salaries. We use traditional and regenerative farming methods to produce only the highest-quality Chébé products.
Clean, Vegan and Cruelty-Free >
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We do not use any product of animal origin including, but not limited to, animal collagen, gelatin, keratin, sheep lanolin, honey, beeswax, and carmine. We test only on human volunteers. We exclude ingredients from our formulas that are likely to pose a risk to human health or to the environment, including parabens, silicones, sulfates, mineral oil, drying alcohols, phenoxyethanol, PEGs and many more.
Eco-Conscious and Sustainable >
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We’re eco-conscious and committed to sustainability. We design everything with a circular approach: post-consumer recycled (PCR) materials including ocean-bound plastic, 100% infinitely recyclable packaging, certified FSC paper from well-managed forests, upcycled, wild-harvested, organic and fair-trade ingredients, green electricity, water returned clean to nature and carbon neutral operations. SALWA PETERSEN® is an end-to-end sustainable company and brand.
Accessible Salon-Quality Textured Haircare >
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We work with some of the most acclaimed hairstylists in the world to bring our products from concept to market. You can find SALWA PETERSEN® products in the shampoo bar and styling stations of salons from Paris to NYC & LA, as well as in celebrity stylist’s kits backstage on film shoots, at red carpets, during fashion week, in film festivals and more. Salwa Petersen believes that everyone deserves the best for their textured, curly, coily, kinky and wavy hair. This means products that include luxurious ingredients, clean formulas, clinically proven actives, and eco-friendly packaging, delivering salon-quality results without the luxe price tag.
Concentrated, Made in France Formulas>
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When we create our proprietary 100% natural ChébéBond™ Complex, and our exclusive haircare formulas in our Paris labs, we take steps to ensure you’ll be able to understand every ingredient used in them. Our formulas are minimalist and contain only active ingredients, without unnecessary bulking agents or fillers. They address specific concerns, so we can provide effective solutions for everyone with curly, coily, kinky and wavy hair.
EVERY SALWA PETERSEN® PURCHASE GIVES BACK 1% TO NGO AFRICAN PARKS NETWORK SINCE DAY 1
We go great lengths to make the transformative power of Chébé accessible to everyone with curls, coils, kinks and waves, by connecting ancient rituals and modern hair science for salon-quality results.
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