Natural, Certified-Organic, Wild Harvested and Fair-Traded

We have multiplied the power of Chébé by combining it with the very best active ingredients on the market, handpicked with infinite attention in an award-winning, high-performance, vegan, clean, color-safe formula to get you strong and healthy-looking hair that grows optimally long.


Croton Gratissimus

Our proprietary 100% natural extract of organic Chébé seeds is sourced directly from Salwa Petersen’s own family estate in Chad and selected from an exceptional harvest.


Butyrospermum Parkii Shea ) Butter

Exceptionally moisturizing, soothing and nourishing.


Ricinus Communis (Castor) Seed Oil

Helps to promote hair growth. ​


Prunus Amygdalus Dulcis (Sweet Almond) Oil

Softens hair.


Sesamum Indicum (Sesame) Seed Oil

Nourishes hair


Ceramide Ng

Promotes elasticity and moisture retention and aids in strengthening hair.


Persea Gratissima (Avocado) Oil

Helps repair damaged hair.


Hydrolyzed Vegetable Protein

Smooths, repairs and reinforces hair inside out.


Hippophae Rhamnoides Seed Oil

Regenerates and restructures hair.



Deeply moisturises and reduces frizz.


Moringa Oleifera Seed Extract

Protects damaged hair and make hair easier to style.


Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein

Brings volume, strength, and shine.


Helianthus Annuus (Sunflower) Seed Oil,

Fights hair dryness.


Rosmarinus Officinalis (Rosemary) Leaf Extract

Helps with hair loss and dandruffs.


Olea Europaea (Olive) Fruit Oil

Enhances shine.


Go clean, go natural.

Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair
Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair
Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair
Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair
Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair
Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair
Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair
Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair
Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair
Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair
Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair
Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair
Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair
Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair
Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair
Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair

Chébé du Tchad™ Hair Cream for stronger, longer, healthier-looking hair


Is your hair experiencing dryness, damage, breakage or difficulties retaining length? Are you tired of all those "miracle" products that make great promises but deliver little? Do you want to get your best hair ever? We hear you. You now deserve the best!

Introducing our  award-winning, veganclean, eco-conscious, high-performance Chébé du Tchad™ Hair Cream which will help your hair reach and preserve new lengths and you may never have to cut your hair again because of damage. Our leave-in treatment is made with science-backed ingredients to condition your hair, including our new, breakthrough,  proprietary  100 % natural Chébé du Tchad™ blend for hair seeking healthy-looking length retention. Our Hair Cream is very easy to use daily to soften your hair, strengthen it from root to tip, and reduce breakage for maximum length retention. A tiny amount, a pea size or two depending on your hair length and density is all it takes on dry or damp hair. A 150 ml / 5.07 FL.OZ tube lasts several months with daily use and provides excellent value for your  money. 

Efficacy proven  in clinical trials: 

Get fast, proven, unparalleled results with Salwa Petersen  Chébé du Tchad™ Hair Cream almost instantly. In as little as three weeks, your hair will be transformed for the better:

  • 97% demontrated that  Chébé du Tchad™  Hair Cream is very easy to use
  • 94% demonstrated more hydrated hair, less dry hair
  • 91% were overall satisfied with their results with  Chébé du Tchad™ Hair Cream
  • 91% demonstrated that Chébé du Tchad™ Hair Cream does not leave hair greasy
  • 91% demonstrated better nourished hair
  • 91% demonstrated softer-feeling hair
  • 91% demontrated healthier-looking hair
  • 88% demonstrated that  Chébé du Tchad™ Hair Cream quickly penetrates the hair fibers
  • 88% demonstrated that their hair is more resistant to breakage
  • 88% demonstrated that  Chébé du Tchad™ Hair Cream repairs damaged hair
  • 88% demonstrated that Chébé du Tchad™ Hair Cream  strengthens their hair from root to tips
  • 88% wish to continue using  Chébé du Tchad™  Hair Cream* 

We are haircare veterans and we have the expertise to formulate revolutionary, results-driven products that work to get you softer-feeling, stronger, longer and healthier-looking hair.​ Our formulas’ safety and efficacy are proven by rigorous third-party assessments and tested extensively on human volunteers under dermatological control.

We are Chadian ourselves and fully control our fair trade supply chain of authentic Chébé. We pay the women in Chad who handpick and patiently sort one by one the organic Chébé seeds 3 times the local wage, and we pay forward by giving back. Each and every product purchased contributes 2% to a women alphabetization project in Ennedi, in Northern Chad, with African Parks Network where a survey in March 2020 informed us that 100 % of women and little girls have never set foot in school in the Ennedi Natural and Cultural Reserve, a UNESCO World Heritage we are very proud to help protect. 

​When choosing Salwa Petersen Chébé du Tchad™ Hair Cream, you are choosing simply the best! ​

Inspired by Chad – Crafted in small batches by artisan chemists in France.​

Buy now and treat yourself with the best. 

How to use:

Our leave-in Chébé du Tchad™ Hair Cream has been specifically created for people who want to grow long, strong and healthy-looking strands. The formula brings you all the benefits of the traditional Chadian Chébé rituals, and a lot more, in a luxurious modern hair cream that suits your needs as contemporary women and men. 

The Chébé du Tchad™ Hair Cream’s texture is light, unctuous, and literally melts into the hair. Its weightless consistency allows you to apply it at any time to dry or towel-dried hair. And, because it is buildable, the Chébé du Tchad™  Hair Cream can easily adapt to a wide range of hair types and textures: straight, wavy, curly, coily, fine or thick, natural, in-transition, chemically processed, relaxed, permed, colored or locked hair. Chébé du Tchad™ Hair Cream is suitable for daily use and is intended as a leave-in product—no rinsing required.​

1. Place one to two pea-size drops of the Chébé du Tchad™ Hair Cream (depending on the length and density of your hair) in the palm of your hand. Remember: a little product goes a very long way.
2. Warm the cream between your two palms.​ 
3. Using your fingers or our handmade comb Le Peigne, distribute the Chébé du Tchad™ Hair Cream evenly, root to ends, nourishing the hair without weighing it down.
4. Do not rinse. Style. Smile. Enjoy!

Recommended for:

Dry, damaged, brittle hair seeking healthy-looking length retention. All hair textures. All genders. Dreadlocks.

Safe for:

Color treated, chemically treated, keratin treated and relaxed hair.

Children from 3 years. If you are pregnant or breastfeeding, please consult with your doctor before use. Tested under dermatological control.

Intoxicating natural fragrance:

Prepare to be obsessed with our wonderful natural fragrance which draws its inspiration from the unique fragrance of freshly harvested Chébé in Salwa Petersen's family estate, incenses and traditional perfumes from Chad, the first evidence of which can be traced back at least several thousand years.

It opens with seductive top notes of elemi with a spicy touch of saffron and cumin, heart note accords of fresh jasmine sambac blooms and woody accords of oud, and bottom notes of sandalwood and birch entwined with mystical myrrh.


97.97 % ingredients of natural origin including our novel, breakthrough, proprietary 100 % natural Chébé du Tchad™ blend for hair seeking healthy-looking length retention. The remaining 2.03% are necessary for the stability and olfactory qualities of the formula. Vegan. Cruelty-free. Non tested on animal in compliance with European regulations, considered to be the strictest in the world when it comes to cosmetics products. 

Formulated without: parabens, silicons, mineral oil, petroleum, paraffin, detergents sulfates, formaldehyde, phthalates, and ingredients derived from genetically modified organisms (GMOs). We ban several thousands of questionnable ingredients from our formulations.

Chébé du Tchad™:
Drop everything: this is the new ancestral ingredient you have been waiting all your life to say goodbye to haircuts. Forever.  What if you never have to cut your hair ever again? Even the driest, most damaged and brittle? This is exactly what Salwa Petersen, a native of Chad, haircare expert and beauty industry veteran dreamed of and created by modernizing the miracle ingredient she grew up with in the vast lands of her home country.
After 3 and a half years of research and development for Salwa and her team of scientists, toxicologists, botanists and formulators succeeded in transforming the ancestral ritual of Chébé from Chad, traditionally used as a poultice made of the
powdered seeds into the world’s first croton gratissimus extract. Salwa Petersen called this new, superior cosmetic ingredient with show-stopping, remarkable benefits never used before in modern beauty care  Chébé du Tchad™.
Chébé du Tchad™ is a 100 % natural proprietary blend of authentic, organic, wild harvested and fair traded Chébé seeds, selected from a special harvest in her family estate by Salwa Petersen for hair seeking healthy-looking length retention. Chébé, the seed of the croton gratissimus tree, is Chadian women’s legendary hair length secret. The traditional Chébé ritual, a time consuming and messy affair is passed down from mother to daughter, a millennia-old tradition that have been up until recently well-kept under wrap. Our Chébé du Tchad™  makes it accessible for all with a modern, cushiony, pleasurable texture and easy to use, one step format. 

Key ingredients: We spared no expenses here to give La Crème de la Crème to your hair. We have multiplied the power of our breakthrough, proprietary 100 % natural Chébé du Tchad™ blend for hair seeking healthy-looking length retention by combining it with the best science-backed active ingredients on the market, handpicked with infinite attention, in a super concentrated formula, including: certified-organic and fair-traded African shea butter, rich in vitamin E for its exceptional moisturising, soothing, and​ nourishing properties as well as a selection of five carefully chosen vegetable oils: virgin​ castor oil known for promoting hair growth, cold-pressed sweet almond oil widely used for ​its softening and emollient qualities, organic sesame oil full of essential fatty acids to ​provide a softening effect, avocado oil particularly suitable for treating even the most ​damaged hair, sea buckthorn oil abundant in carotenoids and omega-3, with remarkable​ regenerating, hydrating, and restructuring properties.​ We added a prodigious plant extract, moringa, to protect damaged ends and make hair​ easier to style. ​Lastly, vegetable glycerin restores softness and hydration to the hair, wheat germ ​​proteins—sources of powerful antioxidants—bring volume, strength, and shine while ceramides together with vegetable keratin are very effective in repairing and reinforcing the hair fiber, from inside out. 


Water (Aqua), Erythritol, Vegetable Oil (Olus Oil), Butyrospermum Parkii (Shea) Butter, Arachidyl Alcohol, Stearyl Alcohol, Ricinus Communis (Castor) Seed Oil, Distearoylethyl Dimonium Chloride, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Sesamum Indicum (Sesame) Seed Oil, Behenyl Alcohol, Cetearyl Alcohol, Helianthus Annuus (Sunflower) Seed Oil, Fragrance (Parfum), Persea Gratissima (Avocado) Oil, Croton Gratissimus Seed Extract, Hippophae Rhamnoides Seed Oil, Guar Hydroxypropyltrimonium Chloride, Moringa Oleifera Seed Extract, Xylitylglucoside, Ceramide Ng, Arachidyl Glucoside, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Levulinic Acid, Olea Europaea (Olive) Fruit Oil,Anhydroxylitol, Hydrogenated Vegetable Oil, Sodium Benzoate, Glycerin, Sodium Levulinate, Xylitol, Hydrolyzed Vegetable Protein, Sclerotium Gum, Mica, Euphorbia Cerifera (Candelilla) Wax, Xanthan Gum, Sodium Hydroxide, Citric Acid, Potassium Sorbate, Sodium Dehydroacetate, Tocopherol, Titanium Dioxide (CI 77891), Phytic Acid, Maltodextrin, Citronellol, Limonene, Eugenol, Benzyl Salicylate, Geraniol, Linalool, Citral, Rosmarinus Officinalis (Rosemary) Leaf Extract

*Efficacy test conducted by a third-party laboratory on 30 volunteers for 21 days under dermatological control with a sample of users representing different types and textures of hair: thick, fine, porous, non-porous, natural, in transition, relaxed, colored and locked. Application was every other day alternatively on dry and damp hair. Individual results may vary.


We ship orders worldwide in our award-winning elegant e-commerce box and offer free US express shipping from $100 spent on our website. 


We accept returns within 30 days of delivery. If you are not delighted with your purchase, please email us at and we will do our best to assist. 


Our cult favorite, highly acclaimed Chébé du Tchad™ Hair Cream is not a secret.  It is the buzz everywhere! Customers, beauty editors, journalists, influencers, hairstylists, male groomers, celebrities, podcasts, TV and radio shows all over the world have fallen in love with our award-winning, clean, eco-conscious, high performance leave-in treatment. 

David Mallett, Celebrity Hairstylist, Paris and New York: “This  cream is a light, weightless elixir that brings shine, structure and nourishment to all hair types. Amust for dry, curly and frizzy hair. I just love it!!!"

Air France Madame: "In addition to marketing Chébé du Tchad™ Hair Cream, Salwa Petersen's company works with African Parks Network, an organisation dedicated to protecting the continent's wildlife and helping its underprivileged populations in particularly by promoting education and employment for women, a rarity in Chad. From a centuries old beauty secret, Salwa Petersen has created much more than a haircare product that delivers impressive results".


“Editor’s favorites : we had to capture [this] in all [its] fresh-from-the-box- glory-because [it] will be empty very, very soon. As a Chadian woman, Salwa Petersen Chébé du Tchad ™ Hair Cream knows the power of Chébé, an African beauty ingredient for maintaining long, healthy hair. She combined the grain with shea butter to create this smoothing leave-in treatment”.   

“Super soft, strong-feeling hair that promises to reduce breakage”. 

"I unwittingly let my hair get long during the pandemic, but now I've grown to love the extra length — no pun intended. Salwa Petersen Chébé du Tchad ™ Hair Cream is made with Chébé, which has been used in Chad for generations to help strengthen and smooth long strands. I rake a dime-sized amount through damp hair before heat styling." 

Black Beauty & Hair: "Chébé is the latest beauty ingredient to take the hair community by storm with its length-retaining powers. Salwa Petersen has launched the Chébé du Tchad™ Hair Cream that has harnessed the power of Chébé". 

Byrdie: “After wearing my hair straight for a few weeks, I decided it was time for a wash day. Once I shampooed and conditioned my hair, I divided my damp curls into sections and applied the cream from root to tip. After applying the product, my curls immediately felt more moisturized. Once my hair was fully dry, I was left with pillowy soft, super hydrated, and bouncy curls. I've also used it to refresh my hair in the mornings and it instantly adds life back into my curls. I'm excited to play around with the cream some more and see how it performs with a braid-out or twist-out. The Hair Cream is definitely a new gem in my wash day routine”.


“The best 4B Hair product that your curls will love.” 

“The Next Big Thing in Hair Care.”​

CV LUX: "Top organic, vegan and cruelty-free  launch just in time for spring. It's the season for eco chic beauty". 

Elle: “A Revolutionary Product.”​

Essence Best in Black Beauty 2021 Award: "This Chébé-infused cream helps reduce breakage and strengthen strands".  

Fat Mascara: "A miracle hair cream infused with Chébé from Chad."

Femme Actuelle: "Did winter weakened and dried your hair?  To bring it back to life, try this, especially if your hair lacks shine."


"The best new product launch for amazing hair."

"The best product for curly hair."


"Winter aggressions took a toll on our curls and you have to adapt your haircare routine to the season."

“We love these beauty products that let you pamper yourself while doing a great action. Originally from Chad, Salwa Petersen wanted to contribute to the literacy of women in her country by creating her brand. "

"Proud of her Chadian roots, Salwa Petersen takes us on a discovery journey to Chébé, the secret of the women of her country's long hair". 

KTSM 9 News: "For big time summer repair hair, try Salwa Petersen's Chébé du Tchad™, a leave-in conditionner and styling cream that let you grown stronger and longer hair".  

L'Officiel: "This Salwa Petersen's hair cream can be applied daily to hair. It makes hair stronger, longer and healthier".

Marie Claire: “After shampooing and skipping conditioner, I towel-dried my fine, stick-straight hair and ran a small dollop of the cream through it. Sure enough, after a blast with the blowdryer, my strands were significantly silkier and shinier, without any extra weight.“

Metro Source: “Salwa Petersen Chébé du Tchad™ cream is perfect for daily use to smooth, strenghten, and reduce hair breakage. In addition to Chébé, the product includes fair-trade African shea butter and a selection of five oils: virgin castor oil, cold pressed sweet almond oil, organic sesame oil. Avocado oil. And sea buckthorn oil. Apply to dry or damp hair and watch as your hair wakes back up from its dull, dry nap”. 

Oprah Daily:

"New favorite find."

"The women of Chad of have been rubbing the pulverized seeds of croton gratissimus or Chébé tree into their enviably long hair to keep it strong and healthy. Now, Chadian native thinks it's time we all had access to this miracle". 

Organic Spa: “Following three and half years of research and development by a team of formulators, botanists and scientists, Salwa Petersen launched the Chébé du Tchad™ Hair Cream which offers "all the benefits of the ritual in just a few minutes." In addition to establishing a protected supply of primarily natural, organic, fair trade and wild harvested ingredients (her concentrated, pure Chébé is 100% organic), and going through the process of registering the "new" ingredient of Chébé in Europe and the US, Petersen put her hair cream through vigorous third-party testing to ensure it helped all types of hair become stronger, thicker, and more hydrated and manageable.”

Public: " A product to avoid hair loss in the long run."


"Cult object."

"What do you do when you have a Harvard degree and are of French and Chadian origin? Girlboss-in-chief, Salwa Petersen decided to develop a hair cream based on Chébé. Applied as a leave-in conditioner on damp hair or styling aid on dry hair, its formula without sulfates, silicones and parabens, hydrates, strengthens and gives bounce to all types of hair, straight, curly and coily. Special mention for its recyclable packaging, its FSC shipping box and for donating 2% per product sold to African Parks Network to support African national parks”.

Sweet July by Ayesha Curry: "Former lawyer and L'Oréal beauty exec Salwa Petersen developed a leave-in formula that honors the rituals of her Chadian heritage while simplifying the application process. Combining Chébé with organic oils, shea butter, keratin, and proteins, it strengthens strands, amplifying growth."

Town & Country: “Salwa Petersen's hair cream not only comes in 100% recyclable packaging, but it also uses paper components that are FSC certified (meaning that it is made from well-managed forests in Europe) and the e-commerce shipments are completely carbon neutral. Even better, 100% of the electricity consumed by the brand's office, lab, and factory is green and 100% of the water used in those facilities is cleaned and put back into the natural water cycle. All of which to say, when you buy a Chébé du Tchad™  product, you're supporting a carbon negative business. “

Today:  Featuring Chébé, a millenia-old ingredient used by Chadian women to maintain long and healthy hair, this cream works well for all hair textures and types, including fine and thick, low and high porosity, dry or damaged, natural, in-transition, relaxed, colored, chemically processed or locked hair. It's also award-winning, landing a spot in Essence's 2021 Best in Black Beauty Awards.

US Weekly: “After a year of social distancing, grown out looks like Awkwafina’s are having a moment. Infuse ends with moisture and nutrients”.  

Version Femina: "Easy to use, incredibly effective and natural to revive damaged hair. It is the best!" 

Voici: "A miracle to save your lengths."

Vogue: "2021 Best New Sustainable Products [have] circularity in mind. Salwa Petersen shares that 100% of electricity used to produce her products is green, 100% of the water is “cleaned and returned to nature,” 100% of vegetable trash is composted, 100% of packaging is recyclable, and 100% of paper is FSC certified. The women who respectfully harvest the organic Chébé seeds in the line’s hair cream are paid three times the local salary, and 2% of proceeds go to African Parks Network, which manages 20 National Parks across the continent for a partnership that’s helped them, technically, reach carbon-negative status.”