“Today, Chébé is still very much a tradition local to Chad. But word of it as a potent conditioning treatment for natural hair is starting to spread thanks in no small part to [Salwa] Petersen.”
“We never lost the art of growing long tightly textured hair” says Salwa Petersen, who has brought Chébé to a broader audience with her eponymous line.”
“Chébé seeds are [Salwa] Petersen’s secret ingredient to her entire haircare line and they have been used in Chad for many generations to produce silky, healthy curls.”
"If you want long hair, start using Chébé, an ancient ingredient used by women in Chad for centuries, and their secret weapon to growing long hair."
“Salwa Petersen’s line is designed to help hair grow long, by infusing strands with a proprietary blend of botanical ingredients.”
“If you ask me, SALWA PETERSEN® is the next big thing in haircare.”
Salwa Petersen in NYC, and Salwa Petersen in Chad during the traditional Chébé ritual.
Hi, I’m Salwa Petersen and I’m from Chad.
Growing up, my mother, grandmother and great-grandmother taught me an ancestral ritual passed down through millennia, to achieve strong, long, soft, and luxurious hair– a rare phenomenon for tightly textured hair. We use the seeds from the Chébé plant, which grow only in the highlands of Chad. This nutrient-rich seed is packed with antioxidants, vitamins and oleic acids– essentials for beautiful hair.
In techniques passed down from mother to daughter through generations, Chébé is harvested and sundried, then roasted, powdered and mixed with other ingredients to strengthen and lengthen the hair. The Chébé powder ritual takes all day and is not always practical for the busy modern life.
After graduating from Harvard and spending years in product development for the biggest names in beauty, bringing many bestselling products to market, I saw nothing like Chébé. I took up an unprecedented challenge– enhancing our ancestral ritual with the best of modern hair science.
After four years of research and development with my team of chemists and hairstylists we created the first 100% natural proprietary extract of heirloom organic Chébé seed, clinically proven to promote longer, stronger and softer hair. We released the first collection of 8 accessibly-priced salon-quality hair products infused with this proprietary extract to take you through wash day, styling and treatment– combining the best of ancient wisdom with modern science and salon expertise.
The result? Your longest, strongest and softest hair, yet!
DISCOVER THE TOP-RATED CHÉBÉ COLLECTION
Everything your hair needs to be stronger, longer and softer. These results-focused restorative formulas are made for curly, coily, kinky and wavy hair (and everything in-between). Take your pick today to help your hair reach greater lengths.
Chébé Shampoo | Hair Hydrating
CHÉBÉ + ARGAN OIL
Revive dry, damaged hair with this moisturizing shampoo.
Chébé + HA Nourishing Hair Conditioner
CHÉBÉ + HYALURONIC ACID
This fast-working, rinse-off formula gives you stronger, hydrated, and healthier-looking hair.
Chebe Hair Mask | Chébiotic™ Repairing Deep Conditioner
CHEBE + POSTBIOTICS
Concentrated, deep conditioning formula that strengthens & restores damaged hair in just 5 minutes.
Chébé Hair Oil | Fortifying Growth Support
CHÉBÉ + SPIRULINA
Must-have, lightweight formula for a high shine glossing effect, and long-term hair strength.
Chébé du Tchad™ Miracle Length Retention, Anti-Breakage Treatment
CHÉBÉ + CERAMIDES
Help minimize breakage with an extra dose of weightless moisture.
Chébé Hair Milk | One-Step Detangler Spray
CHÉBÉ + OAT + GREEN TEA
Instantly seal in moisture & add shine with this milky mist made to target scalp & hair health– including when your hair is in a protective style.
Chébé Hair Butter | Styling Buttercream
CHÉBÉ + CAFFIENE + FLAXSEED
Get effortlessly natural definition & soft hold with this thick, non-greasy butter-like cream.
Chébé Styling Curls Gelée
CHÉBÉ + BRASSICA
Lock styles in place with this light hold gel cream.
Desert Glow - Universel Tinted Body Lotion ($24 USD Value)
SALWA PETERSEN Limited Edition Desert Glow is a lightweight body lotion with a universal teint that adapts to all skin tones from the lightest to the darkest. Use daily to hydrate the skin, while adding a sun kissed glow that whispers "I have just returned from a Safari weekend in Chad!"
Chébé Shampoo | Hair Hydrating
CHÉBÉ + ARGAN OIL
Revive dry, damaged hair with this moisturizing shampoo. See product details
Chébé + HA Nourishing Hair Conditioner
CHÉBÉ + HYALURONIC ACID
This fast-working, rinse-off formula gives you stronger, hydrated, and healthier-looking hair. See product details
Chebe Hair Mask | Chébiotic™ Repairing Deep Conditioner
CHEBE + POSTBIOTICS
Concentrated, deep conditioning formula that strengthens & restores damaged hair in just 5 minutes. See product details
Chébé Hair Oil | Fortifying Growth Support
CHÉBÉ + SPIRULINA
Must-have, lightweight formula for a high shine glossing effect, and long-term hair strength. See product details
Chébé du Tchad™ Miracle Length Retention, Anti-Breakage Treatment
CHÉBÉ + CERAMIDES
Help minimize breakage with an extra dose of weightless moisture. See product details
Chébé Hair Milk | One-Step Detangler Spray
CHÉBÉ + OAT + GREEN TEA
Instantly seal in moisture & add shine with this milky mist made to target scalp & hair health– including when your hair is in a protective style. See product details
Chébé Hair Butter | Styling Buttercream
CHÉBÉ + CAFFIENE + FLAXSEED
Get effortlessly natural definition & soft hold with this thick, non-greasy butter-like cream. See product details
Chébé Styling Curls Gelée
CHÉBÉ + BRASSICA
Lock styles in place with this light hold gel cream. See product details
Desert Glow - Universel Tinted Body Lotion ($24 USD Value)
SALWA PETERSEN Limited Edition Desert Glow is a lightweight body lotion with a universal teint that adapts to all skin tones from the lightest to the darkest. Use daily to hydrate the skin, while adding a sun kissed glow that whispers "I have just returned from a Safari weekend in Chad!" See product details
SINGLE ORIGIN HEIRLOOM CHÉBÉ™
100X MORE POWERFUL THAN ALL OTHER CHÉBÉ
In 2017, I went home to Chad and spent months sourcing and testing Chébé seeds– including ancestral seeds inherited from my great grandmother. After hundreds of tests, my lab came back with stunning results: her decades-old heirloom Chébé seeds had proven 100x more potent than any of the others tested. Today, these very seeds have grown into the foundation for the SALWA PETERSEN® brand.
My family land in Chad has since been transformed into an organic regenerative farm, nurturing my great grandmother’s ancient seeds. We carefully oversee every step of the Chébé process in-house, ensuring that the hair-fortifying nutrients of the seed continue to be preserved.
Our single-source heirloom Chébé extract is used to create our proprietary 100 % natural ChébéBond™ Complex. You’ll find it in every one of our clinically proven formulas to benefit every wave, curl, coil and kink.
SALWA PETERSEN® organic regenerative Chébé farm in Chad
We always listen to your needs and survey the market to decide where we should innovate next.
From there, we begin development with our dependable proprietary SALWA PETERSEN® 100% natural ChébéBond™ Complex, to scientifically formulate newness in our Paris, France lab. Throughout the process, we work closely with some of the most acclaimed hairstylists in the world to refine the formulas.
We always listen to your needs and survey the market to decide where we should innovate next.
From there, we begin development with our dependable proprietary SALWA PETERSEN® 100% natural ChébéBond™ Complex, to scientifically formulate newness in our Paris, France lab. Throughout the process, we work closely with some of the most acclaimed hairstylists in the world to refine the formulas.
Finally, the products go through rigorous clinical and consumer trials on a variety of hair types and textures for each formula, to ensure they really work.
We test each individual product on every type* of textured hair** including locs, protective styles (twists, braids, extensions), straightened (chemically and mechanically) and even relaxer, color and keratin-treated hair, to ensure that our formulas deliver on:
*ALL HAIR TYPES: Fine, Medium and Thick. High, Medium and Low porosity.
***ALL HAIR TEXTURES:
Wavy Hair: 2a - 2b - 2c
Curly Hair: 3 A - 3b - 3c
Coily, Kinky and Tight Textures: 4 A - 4 B - 4 C
OUR PROMISES
SALON-QUALITY RESULTS, VEGAN INGREDIENTS, CRUELTY-FREE TESTING, ECO-FRIENDLY PRODUCTION, AND A TRADITION OF GIVING BACK
WHICH CHÉBÉ HAIRCARE RITUAL IS MADE FOR YOU?
Curlies, coilies, kinkies and wavies– try a bit of everything, build your best Chébé routine based on your hair texture and enjoy free shipping.
Curly Hair Kit | Chébé Ritual
Wash, treat and style your tresses with ease with our stand-out Chébé curly hair go-to’s.
Curly Hair Kit | Chébé Ritual
Chébé + Argan Oil + Postbiotics + Green Tea
Wash, treat and style your tresses with ease with our stand-out Chébé curly hair go-to’s. See product details
Coily & Kinky Hair Kit | Chébé Ritual
Chébé + Argan Oil + Shea Butter + Flaxseed
Show your coils, kinks and tight textures some love with this specially-tailored, ultra-nourishing Chébé regimen for your type 4 hair. See product details
Wavy Hair Kit | Chébé Ritual
Chébé + Argan Oil + Hyaluronic Acid + Oat
Address frizz and enhance texture, while cleansing, hydrating, defining & nurturing using these wave-friendly Chébé picks. See product details
$6.95 USD flat rate shipping for all continental US orders below $75 USD. Delivery takes 3 to 5 business days. We guarantee you will love the products.
FREE US returns within 3 months. It’s free, so you pay nothing– no strings attached, no hidden charges, and absolutely no cost to you, whatsoever. No questions asked– what have you got to lose (other than a little time to find your ideal Chébé ritual on us)?