ANCIENT WISDOM, MODERN SCIENCE

STRONGER, LONGER, SOFTER HAIR

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WHAT IS CHÉBÉ?

Chadian women are known for their long, strong, soft, luxurious hair. This is owing to beauty rituals dating back millenia using an ingredient called Chébé. In techniques passed down from mother to daughter through generations, Chébé was mixed with other ingredients to strengthen and lengthen hair. While effective, these techniques aren’t always practical for the busy modern life. Salwa Petersen combines the best of these rituals in convenient, modern, easy-to-use hair products suitable for all textured hair types.

“Today, Chébé is still very much a tradition local to Chad. But word of it as a potent conditioning treatment for natural hair is starting to spread thanks in no small part to [Salwa] Petersen.”

“Today, Chébé is still very much a tradition local to Chad. But word of it as a potent conditioning treatment for natural hair is starting to spread thanks in no small part to [Salwa] Petersen.”

“Today, Chébé is still very much a tradition local to Chad. But word of it as a potent conditioning treatment for natural hair is starting to spread thanks in no small part to [Salwa] Petersen.”

“Today, Chébé is still very much a tradition local to Chad. But word of it as a potent conditioning treatment for natural hair is starting to spread thanks in no small part to [Salwa] Petersen.”

“Today, Chébé is still very much a tradition local to Chad. But word of it as a potent conditioning treatment for natural hair is starting to spread thanks in no small part to [Salwa] Petersen.”

“Today, Chébé is still very much a tradition local to Chad. But word of it as a potent conditioning treatment for natural hair is starting to spread thanks in no small part to [Salwa] Petersen.”

I’m Salwa Petersen. Growing up in Chad, my mother, grandmother and great-grandmother showed me the traditional Chébé rituaI passed down through millenia in my family, to achieve long, strong and luxurious hair. After graduating from Harvard and spending years in product development for the biggest names in beauty, bringing many bestselling products to market, I launched Salwa Petersen to help contemporary women and men discover the benefits of this ritual. After four years of research and development with my team of chemists and hairstylists we created the first 100% natural, proprietary extract of heirloom, organic Chébé seeds clinically-proven to support longer, stronger and softer hair. We released the first collection of clean and affordable hair products infused with our proprietary extract to take you from wash day to styling through treatment– combining the best of ancient wisdom with modern science and salon expertise. The result? Long, strong, soft hair for you!

OUR SUPERPOWER

every formula is crafted at salwa petersen lab in paris, france, where leading scientists balance innovation with tradition : balancing timeless chébé seeds sourced from our own farm in chad with proven clinical ingredients to work with hair, not against it. inside every salwa petersen formula lives a perfect accord of chébé, botanicals and bonding technology. this 100% natural proprietary chébé complex born in paris is rooted in millenia old chadian haircare rituals and the best of modern, clean formulation know-how.

OUR PURPOSE

salwa petersen shares the gift of chébé with the all the curlies, coilies, wavies of the world while making sure that we give back to chébé’s home country in every way possible. the chadian women who harvest and sort our organic, heirloom chébé seeds from our farm are paid european salaries, that is 5 times the minimum local wage. from day one, 1% of all proceeds support national parks in chad with ngo african parks network. we are proud to help protect the national park of zakouma , one of the latest intact ecosystem on planet earth and the unesco wolrd heritage natural and cultural reserve of the ennedi plateau where the original 8’000 years old paintings depicting ancient chébé rituals are preserved, ensuring their preservation for many more generations to come.

SHOP THE COLLECTION

Chebe Hair Mask | Chébiotic™ Repairing Deep Conditioner

€22,00 EUR
€22,00 EUR
Sale Sold out

Chébé Styling Curls Gelée

€20,00 EUR
€20,00 EUR
Sale Sold out

”An extract from a nutrient-rich seed from Chad –used for centuries for healthier-hair is the main reason why this cream can moisturize and strengthen hair”.

2021 BEST PRODUCT FOR WAVY HAIR

“ All you need to do is apply a pea-size dollop to dry or damp hair, and you’ll very literally feel the difference after just a few weeks. Think: softer, longer, stronger, healthier-feeling hair.”

2022 BEST STRENGTHENING CREAM

“ Coils, kinks, waves and everything in between— this curl necessity keeps your strands hydrated and defined.”

2022 BEST IN BLACK HAIR: CURL CONQUERORS

20+ AWARDS