Yes, we’re forever fans of Chébé – but we’re not against enhancing the benefits of the Chadian secret to longer, stronger, softer hair. SALWA PETERSEN® Chébé Hydrating Shampoo features Chébé + Argan Oil – yes, THAT Argan Oil; the same one you may have seen in your mother’s favorite products!
Argan Oil: A Cult Favorite
Why Argan Oil?
The hair-hydrating cult favorite, Argan Oil, burst onto the modern textured hair care scene nearly two decades ago. Prized for its high concentration of fatty acids and Vitamin E, it’s no wonder that Argan Oil has remained such a main staple in our hair product arsenal. But Argan Oil has a history – not to mention a list of benefits – as rich and deeply penetrating as the oil itself.
A Brief History Of Argan Oil
Contrary to what your social feeds have led you to believe, Argan Oil is anything but a new phenomenon. In fact, the Berber people of Morocco have been relying on Argan Oil for centuries– as early as 1500 BC as a cooking oil and yes, as a cosmetic aid– using it to protect their skin from the dry desert climate. The oil is extracted from the nuts found in the fruits of the Argan tree. Until the early 1990s, when the condensed region serving as home to Argan trees in Morocco was declared a UNESCO biosphere reserve, few knew of the benefits of Argan Oil outside the Moroccan borders.
The parallels between the history of Argan Oil and the history of the Chébé seed in Northern Chad, the homeland of Salwa Petersen herself, are hard to ignore– our African heritage is rich in both fruitful natural resources, and traditional beauty customs that continue to make headway in today’s modern culture and industries.
What Makes Argan Oil So Special?
Argan oil: A Prized Favorite for Curly, Coily, Kinky, and Wavy Hair
There are a few key reasons that Argan Oil is so prized in the world of beauty and hair care, the main one being, benefits. Argan Oil is rich in antioxidants like Vitamin E, which can stimulate healthy hair growth, combat frizz, and protect our curly, coily, kinky, and wavy hair from environmental damages. Argan Oil has also been shown to combat the overproduction of sebum, meaning it’s effective at controlling an oily scalp.
Another reason Argan Oil is prized as a gold standard is because it’s considered a scarcity. It’s tough work to extract the oil from the Argan fruit, of which each tree only produces a few kilos a year. This, combined with the fact that only a small region of the world produces Argan Oil as a natural resource, makes for a luxury formulation that has us savoring our products down to the last drop.
How Can Argan Oil Help Curly, Coily, Kinky and Wavy Hair?
Argan Oil has been a go-to solution for the issues that commonly plague those with 2A - 4C hair types. Its antioxidants work to combat frizz, and separate and define curls and coils. The high concentration of Vitamin E helps keep the hair shaft hydrated for longer, while shielding it from dry climates and everyday sun damage, as well as strain from heat styling tools.
Argan Oil is also shown to stimulate the scalp, which promotes healthy hair growth, while combating the buildup of excess oil, making it a great choice for those that suffer from an irritated or oily scalp. It’s no wonder pure natural Argan Oil has been “making waves” in modern hair care for so long.
How To Work Argan Oil Into Your Hair Care Routine with SALWA PETERSEN®:
Combined with the power of Chébé, Argan Oil is a key ingredient for remarkably longer, stronger and softer hair. That’s why we’ve supercharged our Chébé Hydrating Shampoo with 100% pure Argan Oil as the main active ingredient. A shampoo, mild enough to use everyday, is at the core of every healthy hair care routine, and we wanted Argan Oil to shine as step one on wash day.
To add a boost of Argan Oil to your hair, apply a quarter-size amount of Chébé Hydrating Shampoo to wet hair. Lather, rinse and follow with Chébé + HA Nourishing Conditioner. For deep conditioning, use our Chébiotic™ Repairing Hair Mask.
Is your hair singing the praises of an Argan Oil and Chébé combo? Ours too! Find us on Instagram and let us know.