Isaac Davidson for SALWA PETERSEN® at ELENA VELEZ show, NYFW SS2024

Longer, Stronger, Softer Hair... At NYFW!

NYFW... POWERED BY CHÉBÉ! We are so proud to support celebrity stylist Isaac Davidson in creating the looks for the Elena Velez SS2024 NYFW show, featuring top models and celebrities including Alana Hadid.

A breakout styling star: SALWA PETERSEN® Chébé Hair Milk

 

This show was our NYFW debut – a milestone we're proud to celebrate as we introduce Chébé to the fashion crowd.  The breakout star of the season? Our Chébé Hair Milk One-Step Detangler. Powered by Chébé, oat, and green tea, it helped Isaac and his team achieve intimidatingly undone looks that still had control, tamed frizz, and added shine.

Below, we take you with us for exclusive backstage access to the Elena Velez SS2024 Fashion Show at NYFW!


alana hadid at NYFW Elena Valdez ss2024 hair by Isaac Davidson for Salwa Petersen
Alana Hadid (!!!) gets a snack and some pampering via SALWA PETERSEN®

alana hadid at NYFW Elena Valdez ss2024 hair by Isaac Davidson for Salwa Petersen
Celebrity Stylist Isaac Davidson doing his thing for SALWA PETERSEN®.

A stylist uses SALWA PETERSEN® Chébé + HA Nourishing Conditioner at NYFW Elena Valdez ss2024 hair by Isaac Davidson for Salwa Petersen
I spy, with my little eye... SALWA PETERSEN® Chébé + HA Nourishing Conditioner... and a fabulously dressed stylist.

Team working on hairstyle at Elena Velez SS2024 show at NYFW with hair by Isaac Davidson forSALWA PETERSEN®
Teamwork (and SALWA PETERSEN® Chébé Hair Milk One-Step Detangling Spray!) makes the dream work!

Model stands in front of fan at Elena Velez SS2024 show at NYFW with hair by Isaac Davidson forSALWA PETERSEN®,
Shine by Isaac Davidson for SALWA PETSERSEN®. Wind effect, model's own.

A model with shiny hair at Elena Velez SS2024 show at NYFW with hair by Isaac Davidson forSALWA PETERSEN®,
Mic Drop Hair Moment.

Model with wild hair at Elena Velez SS2024 show at NYFW with hair by Isaac Davidson forSALWA PETERSEN®
Wild, creative, and totally outrageous... but still frizz-free and hydrated with the power of Chébé!

Products backstage at Elena Velez SS2024 show at NYFW with hair by Isaac Davidson forSALWA PETERSEN®,
Is that the SALWA PETERSEN® Oil of Chébé™ Fortifying Hair Oil? CELEBRITY SIGHTING!

models in line at Elena Velez SS2024 show at NYFW with hair by Isaac Davidson forSALWA PETERSEN®,
(MUCH!) longer, stronger, softer hair.

Wavy, curly, and coily hair at Elena Velez SS2024 show at NYFW with hair by Isaac Davidson forSALWA PETERSEN®
Wavies, coilies, curlies and kinkies of the world – all backstage, all thriving.

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