Chébé is a plant which grows only in the highlands of Chad in Central Africa. This nutrient-rich seed is naturally packed with antioxidants, vitamins and oleic acids– essentials for beautiful hair. Chadian women have been using it in haircare rituals for millennia to achieve strong, long, soft, and luxurious hair– a rare phenomenon for tighter textures. In techniques passed down from mother to daughter through generations, Chébé is harvested, sundried, roasted, powdered, and mixed with other ingredients to strengthen and lengthen the hair. Our founder, Chadian native Salwa Petersen, inherited from her great-grandmother heirloom Chébé seeds, 100x more powerful than all other Chébé commonly found in Chad.

These seeds have grown into our own organic regenerative farm. We carefully oversee every step of the Chébé process in-house, ensuring that the hair-fortifying nutrients of the seed are preserved. Our single-source heirloom Chébé extract is used to create SALWA PETERSEN® ChébéBond Complex™, the primary active ingredient in our namesake salon-quality formulas to benefit every curl, coil, kink and wave. Our complex is made in our state-of-art Paris lab and clinically proven to promote stronger, longer, softer hair. There’s no comparison. Demand the best.

Split ends and breakage are caused by everything from heat and chemicals, to UV rays and pollution. Don't worry, it's easy to repair your hair and protect it against heat and future damage with leave-ins and masks that nurture from root to tip. For the ultimate hair repair, start with our deep conditioning Chébiotic™ Repairing Mask that restores hair in just 5 minutes.

When strands are brittle, and waves, curls, kinks, or coils don't bounce like they used to, it means your hair is craving extra moisture. Look to our Chébé Hydrating Shampoo and Chébé Hair Milk, One-Step Detangler to deliver a dose of hydration.

Thinning can occur naturally with age, or as a result of an outside factor like stress or repetitive, tight hairstyling. Help to prevent and reduce the appearance of thinning with volumizing products, plus our Chébé du Tchad Anti-Breakage treatment that strengthens existing strands and promotes healthier new hair growth, long-term. Our Chébé + HA™ Nourishing Conditioner is a quick daily or weekly treatment with hyaluronic acid to plump your hair and give you much needed volume.

Frizz happens when hair is thirsty for moisture. Embrace it as-is, or smooth and define strands using Chébé Buttercream Styling Cream, Chébé Styling Gelée, Light Hold and Oil of Chébé™.

Get to the root of your hair woes. Say good riddance to build up with a detox, then target concerns like dryness and itchiness with our scalp-treating Chébiotic™ Repairing Mask that helps to boost new hair growth, thanks to its microbiome-friendly formula.

When hair has been processed with chemical-based products such as relaxers, perms, texturizers, texture releases, keratin treatments, hair colors & dyes, highlights and bleaching, it will need a little extra love. All SALWA PETERSEN® Chébé products are clinically-proven to be safe for chemically-treated hair.

Color-treated, keratin-treated, chemically treated, and relaxed hair. 

Free of Sodium Lauryl Sulfate and Sodium Laureth (SLS & SLES), silicones, parabens, mineral oil, phenoxyethanol, chlorphenesin, phthalates, coal tar, formaldehyde liberators, PEG compounds, propylene glycol, triclosan/triclocarban, plastic microbeads, talc, nanomaterials and thousands of other ingredients that are likely to pose a risk to human health or to the environment.

Yes, yes, and yes!

We believe a sensory experience is key to enjoying and using hair care. We use the absolute minimum amount of fragrance to create a pleasant usage experience and to help mask active ingredients that may not smell great on their own. We use the strict minimum concentration of fragrance in our haircare formulas and focus on naturally derived fragrances whenever possible.

Yes.

Yes, and yes! We recommend seeking your doctor’s advice in case of doubt.

Yes!

Yes!

We want you to reach your hair goals and we are here to help. Feel free to drop us an email: contact@salwapetersen.com. If you prefer to be called back, say so in your email and provide your phone number and availability. We won’t let you down.